The Role of Money in Flirt and Lovemaking Android Apps

Introduction

 The online dating industry is $2.7 million in 2018. Dating Apps are trending in the recent years with the availability of lot more features like GPS tracking, private chat rooms, swiping away no-match profiles, chat history and many other interesting features. These Android and iOS dating apps have started to earn revenues like any other gaming, lifestyles, entertainment and news mobile applications.

How do Dating Mobile Apps make money?

  1. Revenue from Advertisements:

Like any other media platform or any other mobile applications, dating applications also earn their revenue from advertisements on the first hand. These dating apps are designed with specific spaces for advertisements and are sold to third parties. They pay these dating apps for posing their ads inside theirs.

Dating Mobile Apps

  1. In-App clicks and Purchases:

Dating apps have few in-app clicks and purchases from which they earn income. Some of the popular in-apps available within dating/flirting apps are purchase of trendy icons, gif’s, smiley, currency, etc. Dating apps earn revenue at lesser rates for the number of clicks and more revenue for the purchase if these in-apps.

  1. Premium Plans:

When the users find certain dating apps really very interesting and wish to benefit from the additional features which are quite popular from the rating and reviews, they go for cost payment to unlock these additional special features. Certain features are blocked initially and are restricted of access. Thereby, these dating apps gets revenue from premium plans and its extended features.

  1. Subscriptions:

When the dating users pay a little amount of fee for their short or long time usage of the app, Dating Apps finds revenue. Some users become loyal users for the brand recognition and go for long term subscriptions.

Why do Application Developers find it Hard to earn money from Dating/Flirting Apps?

  1. Many users are not loyal to a particular dating app and have few more dating apps installed in their mobile. So dating application developers have to meet, match or advance from their competitors additional features.
  2. Dating apps must be trendy and updated to meet the trends and necessities. Else they will gradually lose the regular users as well.
  3. Dating apps need to constantly increase the number of users to be profitable but this is not the case all the time.

The Revenue metrics of these Dating Apps determine what has to be considered while developing or updating a Dating Mobile App.