Running a Public Relations Company can be really overwhelming because you don’t just have to maintain the reputation of your clients, but also that of your brand. RonnTorossian, the founder of 5WPR, one of the topmost public relations companies in New York says that it is important to embrace the idea that a good idea can come from anywhere. Wow! Isn’t that truly insightful? If you want to start your own PR agency, one of the most important qualities that you and your team must have is the eye and ears for ideas. It can come from anywhere! From a full-fledged business conference to a kid playing in the park can all give you ideas if you know how to look at it from a PR executive’s perspective.
In an interview for Thrive Global, Ronn Torossian explains that there are many important things one needs to do in order to take a PR company to the heights of success. Here are some of his tips that you may find helpful:
Treat your employees right
Torossian says that it is not enough to just create a cool work atmosphere in the office and work on employee perks. If you want to treat your people right, teach them about what success means and how to be at ease in the boardroom. It is important to encourage your employees to think about what they’d do in a given situation involving a client rather than telling them to what you had followed when a similar situation had occurred.
Cut off clients who no longer serve you
If you want to grow, you need to know how to cut off a client who no longer serves you. If they aren’t good to you or if they do not do any good for your company, cut them off. While it is very important to maintain the trust of your clients and never let them down, it is also important to distinguish clients who deserve that from you.
Take good care of the documents you receive
Torossian explains how valuable information that one doesn’t require may be a gem for another. Keeping a good track of what documents you have and when you can use them is very important. PR cannot survive without good relations with the media and if you help them with the documents, they’ll help you to promote your clients.
Customers have a voice
According to Torossian, one of the best ways to dig your way into publicity is by giving your customers a voice. Try to involve the customers of the brand that you’re dealing with a voice. This voice will spread in itself to help your success.